ROCH Appliances – Reliable, Stylish & Affordable
Brand Overview
ROCH is a well-established global appliance brand known for producing high-quality, affordable home electronics and kitchen appliances. In Kenya, it has gained popularity for its fridges, freezers, cookers, and water dispensers, which combine modern design, functionality, and energy efficiency.
ROCH products are widely available across top retail outlets such as Jumia, Kenyatronics, and Rick Electronics, and are supported by official distributors offering a 1-year warranty on most units.
Product Range in Kenya
ROCH offers a broad selection of refrigerators and home appliances, including:
-
Single-door fridges – Compact 90 L to 120 L models ideal for small homes or offices
-
Double-door fridges – 170 L to 435 L options with spacious interiors and separate freezer sections
-
No-Frost and Inverter models – For higher efficiency and consistent cooling
-
Chest freezers and dispensers – Designed for both domestic and commercial use
Common features include:
-
LED interior lighting
-
Reversible doors
-
Adjustable glass shelves
-
Big vegetable crispers
-
Low-noise operation
-
Energy-saving compressors
Why Stock ROCH at Homelink / RBM
Strengths
-
Excellent value-for-money brand with reliable local recognition
-
Wide range of models covering entry-level to mid-range price segments
-
Modern, space-efficient designs that display well in showrooms
-
Availability of parts and after-sales service in major towns
Considerations
-
Verify each model’s energy rating and compressor type to ensure quality consistency
-
Some advanced features (like inverter compressors or frost-free cooling) are limited to mid- or upper-range models
-
Position ROCH as a trusted, budget-friendly alternative
Verdict
ROCH is an excellent brand for the Kenyan appliance market, offering stylish, reliable products at accessible prices.
It’s ideal for growing your budget-to-mid-range fridge segment, appealing to customers who value performance and affordability.
By combining ROCH models with your existing premium lines (e.g., Hisense, SmartPro, or LG), you’ll cover all market tiers and maximize showroom diversity.
